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About Fede

The Designer

FEDE creator and fashion designer is Viara Lazarova.

A graduate of Istituto Marangoni in MILAN, ITALY
Viara Lazarova has been a head of her own fashion
house for 13 years now. Her previous experience
at VERSACE Sport, Cappopera couture and on
the forefront of fashion - Milano Fashion Week,
shaped Viara’s modern approach to bridal design.

Viara showed her first BRIDAL COLLECTION in Sofia in 2005 with confident femininity and sharp tailoring evident as founding principles of her designs. With years, she established her own style, inspired by a fairytale aesthetic. Ranging from pre-raphaelites sensual female characters to the airy visions of Antoine de Saint-Exupéry, Viara creates wearable designs that underline the colorful personality of every bride she meets.

A native Bulgarian, Viara returned to her home country to open her first showroom in 2005. By 2012, the showroom developed into a shop in the center of Sofia and in 2015 Viara launched her own BRIDAL STUDIO.

In 2016 Viara and her team won the National  “Golden Needle” Fashion Academy Award in nomination “Fashion House of the year”.


Brand essence


At FEDE, we are passionate about NATURAL LOOKS,                
that make our brides feel exceptional.
We believe in the importance of
SMALL DETAILS and perfect stitches.
We value innovation and classical feminine cuts.

compliment and bring joy in the most special day
of every our bride. This is what stands behind
our soft corsets and feather-like skirts -
uncompromisable comfort of a Bride.