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About Fede

The founder

FEDE founder is Viara Lazarova.
FEDE style is inspired by a fairytale aesthetic.

Viara opens her first showroom in 2005. By 2012, the showroom developed into a shop in the center of Sofia and in 2015 Viara launched her own BRIDAL STUDIO.



Brand essence


At FEDE, we are passionate about NATURAL LOOKS,                
that make our brides feel exceptional.
We believe in the importance of
SMALL DETAILS and perfect stitches.
We value innovation and classical feminine cuts.