my bag
my bag
Subtotal 0.00 BGN

About Fede

FEDE creator and fashion designer Viara Georgieva

Born and raised in Sofia, Viara graduated from Istituto Marangoni –Milan, Italy in 2004, BA Fashion design.

During her four-year study at the fashion capital she worked as an assistant designer for brands like VERSACE Sport and Cappopera couture.

She took an active part in the backstage preparations of the annual Milan fashion week shows for brands such as Gian Franco Ferre, Costume Nacional and others.

Viara launched her own fashion label FEDE in 2005. Her collections at the beginning included mainly formal and bridal wear. Then, she started her casual line.


Viara opened her first store in Sofia in 2011 at “Gladston’’ 50A Str. The brand’s second FEDE store opened for customers in 2013 in City Centre Sofia, “Arsenalski” 2 Bul.

The brand’s style reflects Viara’s personal fashion sense of style. FEDE collections are light, romantic, urban, fairy-tail like and in the same time adequate to the present world fashion trends.